Corporate Social Responsibility is one of the hot, trendy terms being bandied about these days…sort of like “bailout,” “carbon footprint,” “octomom” or any word with the lowercase letter “i” placed in front of it.
But even though it’s all the rage and has a trendy name attached to it, corporate social responsibility is not a new concept. Companies like TelePacific have considered the social and environmental impacts of their decisions for a long time. TelePacific takes social responsibility seriously–from the way we treat employees, to the environmentally sustainable practices at our offices, to our paperless invoices, to the way we keep jobs locally in the communities we serve, to the products we develop to help keep business people connected without the need for paper or travel.
So if and when the fad passes and we move on to new trendy phrases and activities, you can rest assured that TelePacific will continue to do its best to be responsible to the people, communities and environment we serve. We don’t do all of these things because they are trendy—we do them because we believe they are the right things to do.
And on that note, the right thing to do may just be to reduce the number of buzzwords available to describe anything people feel like labeling trendy or hot. You can do your part to help in that effort—vote on which words and phrases should be banned from the English language in 2010. Make that part of your personal social responsibility.
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