TelePacific Blog: Telecommunications Insights

Tag: business strategy

Are You Speaking the Language of Your Customers?

Bombshell revelation: Digital marketing is about terminology. Okay, so it’s no bombshell and not even a revelation. From Google AdWords and Facebook campaigns to search engine rankings and lead generation, search terms and hash tags rule the day. If you want to reach prospects and customers, you have to target the words they’re entering in […]

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Summer of Loyalty – SMB Marketing Tips

Summer presents ripe opportunities for building summer loyalty.  The SBA offers some tried-and-true SMB marketing tips (see the sidebar) but we’ve got a few tips and tweaks of our own to wrap around them. Sidebar: SBA Tips for Summer Marketing 1. Participating in summer festivals and fairs to build your brand and attract new customers. […]

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4 New Marketing P’s

The original marketing mix introduced many decades ago included four P’s (price, product, promotion and place), a list of ingredients that marketing professionals needed to pay attention to in order to ensure that their product succeeded. Now that customers have infinite choices in a connected economy and they get to control the conversation, branding strategist […]

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The Next Great Business Disrupter

Mitch Joel, renowned marketer and author of the new book Ctrl Alt Delete, is convinced that utilitarianism marketing is going to be the next great business disrupter. In the media-saturated and ads-everywhere world in which we live, utilitarianism marketing is not about advertising, messaging or calls to action. It’s about providing a true value and […]

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Be an Infovore

At the apex of the CLEC revolution in 2000, customer churn was an often-cited metric that many analysts and operators used to assess how well carriers were performing. Generally, if a carrier’s customer churn (erosion rate) was less than 2 percent monthly, it was doing really well. Anything around 1 percent was considered excellent. Today […]

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